Shannon Duke (preferred name Duke) specializes in crafting visual narratives for businesses and brands. With over 10 years of experience as an Art Director & Designer in the creative industry, she has worked with a diverse range of clients, helping them to tell their unique stories and engage their audiences through beautiful and effective design. Duke is passionate about creating work that is both meaningful and impactful.
The Work
Happy
Head
Art Direction, Branding,
Digital Advertising, Web Design
Happy Head is the leader in dermatologist-prescribed, customized hair growth medicine and treatments for men, women, & all hair types. The brand needed to reflect the high quality of their product offering and services. A rich color palette and photography radiating happiness visualize the possible results with Happy Head.
SnackNation
Brand Evolution
Art Direction, Branding, Illustration
SnackNation is a workplace experience services company dedicated to nourishing today’s most forward-thinking companies. The foundational ideas of the brand were strong but in 2019, SnackNation sought a more refined expression of those ideas. I took the existing brand and further developed its DNA with a new set of fonts, creating graphic elements, and illustration styles, as well as push the existing color palette with gradients.
Caroo
Rebrand
Art Direction, Branding, Illustration, Web Design
Redesigning a brand that works is always a challenge. Formerly known as SnackNation, Caroo needed to tell a new story. The company had expanded from providing office snacks to a full suite of premium care packages and virtual experiences that centered around employee joy, quality, and care.
Caroo
Commercial
Art Direction
Since rebranding from SnackNation, Caroo needed to bolster brand awareness with a high-quality production that captured their customers’ most stressful challenges and strongest desires, while highlighting Caroo as their perfect solution.
Built In: Find
Your Forward Commercial
Art Direction
Built In provides recruitment solutions and unites companies and people around their shared passion for tech. The Find Your Forward campaign focuses on Built In’s two target audiences, the job seekers and the employers. The job seekers ‘find their forward’ by learning new skills and finding new jobs to advance their careers on Built In, while employers can move their hiring plans, roadmaps and ultimately their business forward by finding the right talent through the platform.
As part of the Find Your Forward campaign, the goal of this commercial was to highlight the top talent Built In provides to B2B prospects. Whether they’re remote or in-house, Built In offers talent you can’t find anywhere else.
Built In:
People Need Ideas Commercial
Art Direction
To create Built In’s first-ever commercial, it was important to visually showcase their mission “We empower humans to build the future.” Each scene had to illustrate how Built In connects the people and the companies that need each other to turn their big idea ... into a reality.
Sheetz:
“Just Cuz” Campaign
Art Direction
Sheetz is a kicked-up convenience store that also sells awesome made-to-order food. The objective of this commercial was to overcome the stigma that you can’t get quality food from a place that sells gas. The results? Same store F&B sales increased 20% throughout the campaign, proving that “Just Cuz” Sheetz doesn’t look like a restaurant, doesn’t mean
it’s not one.
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Sheetz:
"Made-to-Order" Campaign
Art Direction
This broadcast commercial was a feel good, anthemic brand spot that highlighted the new touchscreen ordering system at Sheetz. Is it a touchscreen? Or is it a magic device that gets you great restaurant-quality food? The answer is yes! Step up to the Sheetz touchscreen, and you may happily just get more than you bargained for.
Place your order, and instead of convenience store food – you’ll get transported to a restaurant-quality, made-to-order food experience.
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Schwarzkopf:
OSiS. Barber in a Box Campaign
Packaging, Illustration
Schwarzkopf’s OSiS Barber in a Box launched in 2015, an all-in-one men’s grooming line. Award-winning stylist, Matty Conrad, plays around with a persona of a combination between Ron Burgundy and ‘The Most Interesting Man in the World’. The campaign was meant to stray away from the traditional way of marketing hair products to men and focus on a new approach. The Barber in a Box is a self-contained barbering kit that contains marketing and educational materials plus OSiS products. Everything a traditional salon would need. Matt Conrad’s character, plus the packaging is fun, entertaining and memorable.
Boone’s
Bourbon
Branding, Packaging Design
Singer/songwriter Tyler Boone developed his personal take on American Bourbon Whiskey. Boone’s Bourbon, as he would put it, is a “Bourbon for bourbon drinkers who like to taste their alcohol.” For premium bourbon drinkers, flavor, authenticity and storytelling is key. The Boone’s Bourbon brand needed to define its unique background and journey with visual cues and symbols that evoked the founder’s lowcountry Charleston roots and Americana/Alt Rock sound.
Ghost
Grow 843
Branding, Illustration
Urban farmer, Garret Fleming spent 5 years in Los Angeles working with aeroponic growing systems for LA celebrities such as Mila Kunis and Ashton Kutcher. He gained the nickname “Ghost” from clients due to his ability to check in and maintain the towers at the homes without disrupting the client’s day-to-day routines.
Garret saw the potential of these towers in areas of the country where unique, exotic produce is hard to come by. In 2020, he started Ghost Grow 843 in Charleston, SC where, with his 14 towers, began working with local markets who were more than eager to get their hands on his specialty produce.
